For example, 85% of shoppers said they purchase products based on color alone.īy choosing the right color palette for your website, you can change the way people think of your brand and generate lasting emotions that will drive consumers’ purchasing decisions. As a result, it affects consumer behavior too. The use of color has real and strong effects on the viewer. Whether we consciously feel their effects or not, colors have a major impact on how our brain processes information and the world around us. The influence of color on the human brain is a real phenomenon. Instead, they determine the way users will see your website and brand. Website color schemes don’t simply create style and appeal. A website color scheme consists of color palettes that will be used everywhere in your website, including visual assets, headers, text, CTA buttons, and more. It’s more than just the color of your background and your logo. What Are Website Color Schemes and Why Are They Important?Ī website color scheme is a collection of colors that you or your web designers will use to design your website.
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